Hakan Abrak, CEO of IO Interactive, said that the Hitman 3 game was 300% more successful than Hitman 2. It also explains the reason behind it.
Released by IO Interactive in January Hitman 3 It was both loved and brought great success to the company in terms of sales. By differentiating between Hitman and Hitman 2 games released before him, he achieved 300% more commercial success than the last game. Company CEO Hakan Abrak GI: As part of the Live Online event A chat with GameIndustry.biz announced some information during.
Hitman 3 took its own expense from the first week
Abrak explained that the game was 300% better than Hitman 2 commercially and showed several important factors for this. One of them was to release the game themselves without agreement with any publisher, and another was to release the game in January. As you know, previous games Square Enix (Hitman) and Warner Bros. (Hitman 2) had posted it. In this way, the share that the publishers received from the game as per the contract was left to IO Interactive.
“When we took these risks, we saw the light at the end of the tunnel to choose the best place to broadcast a Hitman game, and that was January for us, and that’s what we did,” Abrak said.
Abrak also underlined that Hitman 2 was released in November and many blockbuster games were released this month. He stated that the sales of the game were affected by the recent release of Red Dead Redemption 2.
“And I’ve always been a big fan of the idea of releasing a Hitman game in January. I always thought January was a great area for a Hitman game to get the attention it deserves. So we decided for January, not knowing how to go, this before. We had never done it, but it was a great time. “
Abrak also suggested that a number of other factors boosted the game’s sales performance, including higher review scores and being one of the first major post-launch games for PS5 / Xbox Series X / S consoles. CEO Hakan Abrak said that after leaving IO Interactive’s parent company Square Enix, there were many attractive acquisition offers, but ultimately he chose to go alone. The company is currently working on the James Bond-themed Project 007. It seems that the success of Hitman 3 and the new Barcelona studio will have a big share in the development of this project.